I was lucky to be there at the very beginning of Practicum by Yandex, to participate in the formation of the product concept and to launch it to a global market.
We have come a long way from a small startup with under 10 employees to one of the largest EdTech ecosystems that changes lives of many people for the better.
Now we are working hard to ensure that the product helps people understand that all the boundaries are only in their heads. And there is always an opportunity to become who they have always wanted to be.
Special thanks to Practicum by Yandex team - the best team in the world.
2023 2025
Projects: BeyondML, Yandex Games
Role: Art-director
2023. Yandex international AI startups. Products portfolio include Sellesta, Tune The Ads, Recommendix, Membrace, Smelter and Futuruka.
In order to keep development intense, we've founded an in-house design studio that develops the entire design product and communication.
2024. I joined Yandex Games as a creative director. There, I led multiple rebranding initiatives, developed mascot-driven campaigns, and built a storytelling universe to unify several sub-brands under one playful concept.
The work included building and managing several creative teams, experimenting with AI tools, and shaping a manifesto that captured the spirit of a dynamic, game-loving culture.
2016 2018
Project: Yandex.Music
Role: Product designer
I gained an invaluable experience in designing cross-platform UX solutions for a product with an audience of millions of users.
It definitely was a challenge! Balancing between different contexts and constraints, we sought to design the best user experience on the market.
In 2016, together with the team, we successfully redesigned the platform, developed and implemented the design system into the product. In 2018, the Windows app was released and later, together with White Russian Studio, we rebranded the product. It was incredible!
2015 2016
Project: Yandex.Browser
Role: Product designer
It was my first experience working on a product with such a large audience. I joined the team just after the launch of the conceptual version of the Cousteau Browser.
I have been learning to ask the right questions, trying to understand the processes and getting used to working in a large product team.
I helped senior designers implement new features and develop the current version of the browser on different platforms.
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